Clark | HOOVA VR versetzt euch mit einem Raumskalen-VR-Musikvideo im Takt zu Clarks neuestem Track von Warp Records in eine düstere, dystopische Zukunft. Diese Free-to-Play-Casual-Erfahrung beleuchtet Isolation, Abhängigkeit und Identität durch die Linse der Virtual Reality.
Game-Engine-Technologie erzeugt die unheimlichen Visuals, ergänzt durch CG-Figuren aus Motion-Capture mit echten Darstellern. Diese Bewegungen sind menschlich präzise und choreografiert zum Beat in einem Kreislauf des VR-Konsums. Casual-VR-Fans mit Hang zu musikgetriebenen Erkundungen kommen bei der fokussierten, atmosphärischen Spielzeit voll auf ihre Kosten.
The Mill’s emerging technology team joined forces with Clark of Warp Records to produce a VR music video set to the artist’s latest track Hoova.
Hoova, a room-scale VR experience, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.
Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters; a notoriously difficult feat in visual effects.
Hoova takes an eerie look into a virtual reality led, isolated dystopian future, wherein each character is part of a frightening cycle in which they become consumed by the VR experience they are witnessing.
Each character seen in the experience was developed in CG using game engine technology. The Mill’s Emerging Tech team led by Joji Tsuruga created the game engine characters by using motion capture of live action talent. These characters are striking both in appearance and movement; choreographed to the music and animated to be accurate to the human form down to a single finger.
